When TGL Co. co-founder Bhuman Dani, an MBA from INSEAD, walked into the East India Company store in London one day, little did he know that it would change his life. With no background in the world of speciality teas, this experience opened his mind to brews, blends and blades. But this appetiser only fuelled his thirst for more knowledge in this space. So he began his apprenticeship with Jane Pettigrew, one of the most renowned master blenders of tea in the world and learnt about teas, origins and influence of botanicals in creating the perfect blend.
At the same time, in another corner of the world, Shariq Ashraf, an MBA from Oxford University and a self-professed tea aficionado was inspired by another tea company. While travelling through Argentina, he came across “Tealosophy”. Its founder, Inés Berton, inspired Shariq with her enviable tea knowledge and he began to work towards bringing this spectacular range of speciality teas to India.
He was creating the perfect business model, when these ‘brew-bros’ met at a Mumbai alumni event of The Boston Consulting Group (BCG), a leading global management consulting firm, where both had previously worked. Now this is what we call serendipitea!
Their shared love for tea and a passion to bring inspired brews to millions in India brought them together almost instantly and within a few months they were well on their way to create The Good Life Company or TGL Co.
They want this company to change the norm for tea in India. It’s not always black, boiled or bitter. With their wide range of imaginative blends, they are just going to show us how “Tea” can be soothing, invigorating, inspiring and rejuvenating.