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Green Tea that Tastes like Mango Candy!

Explore TGL Co.’s curious and exotic tea varieties. There is also coffee.

Whether you’re a cutting-chai addict or a coffee connoisseur, the warmth of the first caffeine-rich sip melts all the worries away. Being a ‘chaikhor’, juggling between anti-oxidant rich green tea and rejuvenating masala chai, my interest was piqued when The Good Life Co (TGL Co) brought exotic tea blends and fresh coffees from different parts of the world for a tasting.

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Healthy Indulgences: The Secret Sauce to Success for a Hot Beverage Consumer Start-up in India

There are various phases involved in building on a start-up - from ideating to executing each stage is crucial in shaping the future of the company. One of the central steps in this process is researching – researching on the industry, the competitors, the legal processes involved and definitely the consumer behaviour.

Amongst all these stages, there is a step that involves analyzing how the market is segregated. This is an important part of research as these findings of this research helps the team understand which segment is more likely to purchase what products, and then work on a strategy to cater to each category. This part of the research involves analyzing consumption and spending patterns, income distribution and market category data for hot beverages in India.

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Valentine's Day 2019: Gift Ideas We Love For Her

Valentine’s Day is around the corner and it’s all panic stations because you probably haven’t bought a gift for your lady love yet. You want her to know just how much you appreciate her, but don’t quite know how to express it? Fret not, we’ve got you covered. From Michael Kors satchels to quirky accessories, we've curated gift ideas for the woman in your life.

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Unkrate Exclusive: India Still Runs on Chai. However, the Colour is Changing – It’s Green, White and Black now

This morning, while having my breakfast, we ended up discussing with our families on how our tea drinking habits have drastically changed. There was a time, when our fathers would easily gulp down 5-6 cups of tea, just to remain active. It is more like your body needs refueling, he said. My wife exclaimed that she has brought down her consumption to just one cup a day, thereby saving the world her wrath! (Or Not!) What more? My bestie, a true Tea lover now has boxes of flavored green, white and black teas stacked up at home and swears by it. I myself had a bad habit of not stepping out my home without getting my daily dose of ‘kadak chai’. Now, green tea is what gets me going through the day. It is not just my friend or me but many people I know have made a switch from traditional milk tea to the modern teas. What is the reason behind this change? Is it entirely true?

Team Unkrate caught up with leading Tea Brands and Tea Cafes in India to get these answers. Let’s find out!

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TGL Company Forays into Luxury Coffee Segment; Looking for its Retail Expansion

The Indian tea and coffee market is growing rapidly and is expected to touch Rs 25,000 Crore by 2021, of which coffee constitutes Rs 5,000 Crore. Sensing potential growth in this sector, TGL Co. (The Good Life Company), a luxury tea company have forayed into the luxury coffee segment. They have classified their coffee into four collections – International, Indian, Flavoured and Instant Coffees.

TGL Co. a 15-month-old Indian start-up has expanded rapidly in the B2B segment with its teas now available at more than 160 hotels, restaurants and cafes across nine cities including popular properties such as Taj Hotels, Hyatt Regency, Westin, SOFITEL, The Lalit, Yauatcha, Hakkasan, Smoke House Deli, Theobroma, Fatty Bao and more.

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Only the best, for the best

The following Article is an initiative by CNBC TV-18 and it is intended to create awareness among readers.

The 13th edition of CNBC-TV18 India Business Leader Awards (IBLA) recognized leaders who are leading India’s journey to the future, by creating and sustaining entrepreneurial initiatives, developing best practices and carving out powerful businesses in the economy.

To congratulate the winners on their success, CNBC-TV18 presented the champions with a luxury hamper that, like them, was a step above the rest.

Luxury Teas by The Good Life Company (TGL Co.)
TGL Co. believes that the world’s finest teas should be an everyday luxury. Sourced from where tea grows best (China, Japan, Sri Lanka, Taiwan and India), the teas are blended with dehydrated exotic fruits, flowers, and natural flavors at the company’s facility in Europe, in the controlled presence of botanists and culinary experts, resulting in extremely unique, healthy and high-quality tea blends.

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Tea startup, The Good Life Company, expands into luxury coffee segment

Luxury tea startup The Good Life Company has announced venturing into the luxury coffee segment. Shariq Ashraf, Co-founder, TGL Co. said, "We have been closely studying the consumer market in India and have realised that there is an evolving consumer preference for higher quality, fresher, premium coffees. This prompted us to conduct extensive R&D that resulted in us sourcing world class coffees from the finest estates around the world."

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Of high tea and fine wine

In 2014, working in the London office of the Boston Consulting Group, Bhuman Dani would often hit Amanzi, a tea bar in central London. That was the beginning of his fascination with tea. Dani, now back home in Mumbai, runs the gourmet tea company with co-founder Shariq Ashraf.

Less than a year-old, TGL Co’s delicious gourmet teas are already among the most popular in the city. On menus across most Mumbai cafes and restaurants, their blends are unconventional and cater to both non-tea drinkers and lovers of tea. Their first experiential store, at the Sofitel Hotel in BKC, allows you to sample the brew before you buy.

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Ayesha Takia-backed The Good Life Company brings unique flavours to the tea cup

Mumbai-based startup The Good Life Company brings tea with unique and different blends and flavours from across the globe.

Bhuman Dani, an MBA graduate from INSEAD was working at The Boston Consulting Group in London when he discovered a new love – tea. Exposed to teas of different varieties, blends and flavours, Bhuman became a regular at the Amanzi Tea Bar.

A visit to the East India Company store in central London decided for Bhuman that he had to build a business around teas. This was the birth The Good Life Company, which brings unique varieties of teas and tea blends.

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Give it a chai? Rare teas are making inroads as tasting shots, tiny batches

At The Good Life Company’s (TGLC) outlet in Sofitel, BKC, you sample teas in shot glasses before buying. Co-founder Bhuman Dani will explain where each tea comes from and what goes into each blend.

"Geisha is a mix of Chinese sencha, Chinese bancha and Japanese kukicha , all rare and not commonly available in India," he explains.

Alisha D’costa, 22, a student from Bandra tried TGLC’s teas at the AKA Bistro in Kala Ghoda. She was intrigued by the fruits and berries they contained.

"Their Shou Mei tea which is Chinese white tea, for instance, has notes of mango and pineapple," she says. The restaurant also stocks oolongs with bits of dried mango and orange, perfect for beginners.

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